Hyperpluralism is defined as a phenomenon where "...meanings overlap, values hybridize, and identities collapse upon each other - to the point that 'normal' is no longer a certainty..." (Ferrell, Hayward, and Young, 2008, 59). In terms of the very structure of both Rideau and Bayshore, this could not be any more clear. Rideau Centre currently has about 152 stores, and is in the process of including more. Its space boasts "15.24 acres bounded by Colonel By Drive, Nicholas Street, Rideau Street, and Mackenzie King Bridge" with "1,330 parking spots" (Rideau Centre, 2012). Meanwhile, Bayshore has 165 stores, and is also in expansion to the point of adding "300,000 sq. feet" to its already large property (Bayshore Redevelopment, 2012).
Both Bayshore and Rideau literally have levels upon levels of shopping, all stacked upon one another. 
Stores, meaning and identites all piled on one another at Bayshore
A long elevator in Rideau taking consumers where they need to be
Both shopping centres, as mentioned, are under expansion and will be finished in 2015. Both locations are perfect for the consumer who require some sense in a hyperpluralistic world by purchasing. What is interesting, though, despite the amount of variety, confusion, nonsense and messages, both shopping centres are practically identical. While people try to make sense of themselves and try to find a place to belong in a hyperpluralistic world, it is ironic that the mall may bring that sense of comfort for the sole reason of the homogeneity across the board, both domestic or global. Bayshore and Rideau have many of the same stores and brands - there is nothing "new" that could shock a consumer or confuse them, even though the mall as a whole is a location of multiple messages and identities. Rideau Centre even has two Tim Hortons within its space, just in case the shopper needs that comforting cup of coffee from the Canadian chain.


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